Tempo
The future of connected fitness
Our Mission
To give everyone the power to realize their strength and live active, healthy lives
A variety of design challenges
Tempo has been a fulfilling career. New product launches, changes in business models, and everything in between - all in a span of 2+ years. We practiced a broad range of design & research approaches across these projects. These are just some of the highlights from my chapter there.
Introducing Tempo Move
New product launch - A 0-1 product brought to market in 6 months, from concept to home delivery! The Tempo Move was Tempo’s answer to the changing macroeconomic scenarios stemming from waning COVID-19 concerns.
Some highlights:
This project started in stealth mode with a team of 12 individuals.
Research: Consumer insights & user research to design pricing and glean experience desirability.
Design: Industrial design, App design & TV design that brought the engaging experience from our Tempo Studio down to a much smaller (and cheaper) form factor.
Outcomes:
It was the best stage of growth at Tempo, considering challenging times.
Tempo Move NPS: 47 - Impressive for an MVP.
Tempo Move has won design awards - GQ, FastCompany, and many others.
Design Vision “Kilo”
Design vision & system - Aptly named for its relation to the vertical, Kilo is a design system we built ground up, while the team was shipping valuable features to market.
Inspired by our stellar industrial design, the design vision seamlessly ties the industrial and digital experiences.
Designed to work with our Tempo Studio screen (43”), any smart TV, and iOS & Android.
Measurable: We crafted this vision around measurable principles, that rolled up to Tempo’s mission.
Some highlights
We saw overall scores on desirability and usability steadily increase over time. This mapped well with improvement in retention and NPS KPIs.
Developer productivity has gone up. This was measured internally as we started rolling out the system.
Outcomes
Content Discovery
Product strategy - Subscription churn was beginning to increase. Tempo customers were struggling to find appropriate workouts. Research and analytics pointed to two main causes for concern: People felt like they lacked guidance, and discovery of this content was very cumbersome.
Some highlights:
Home: became the hub for personalized guidance. This set the stage for our long-term investments in a digital personal trainer.
Discover (tab): became the hub for personalized browsing (and search) experiences.
We charted a multi-phase implementation roadmap, starting with early experiments to measure meaningful behavior change.
Outcomes:
We modeled this as a sprint-based discovery and design project (4 sprints). Research -> Concept Design -> Phased implementation strategy.
We tested multiple design concepts to learn user behavior and intention.
Research, design, and product management worked closely to shape the outcomes.
Testimonials
“Absolutely love our Tempo Move! The coaches are great, and the app and workouts are hands-down amazing. I look forward to working out with Tempo.”
Tempo Member
Influencer
“Strength training has never been smarter!”
I personally enjoyed the variety of challenges. Building this amazing team, without whom we would never have achieved all this. What was most satisfying was overseeing a breadth of experience challenges across product, industrial, brand, and eCommerce design, that were widely loved by our audience.
Summary
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New Product Launch (0-1): Tempo Move
Our mass market solution to combat the changing macroeconomic conditions.
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Design Vision: Kilo, our design language
An extensible & coherent design system to span our bespoke 43” Studio, TVs & Mobile (iOS & Android).
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Product Strategy: Content Discovery
An experience strategy to make our ever-growing library easily discoverable, and to make personalized recommendations.
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The Tempo Membership
A new business model to usher in the post-pandemic reality. This also helped address the value associated with a fitness subscription.
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Tempo Design: Org Structure & Talent
Setting Tempo up with the right mix and quality of talent across Product, Brand, and eCommerce design.
